You run an ad spending $100.00. How could you possibly have the basic training needed several
people bought your product? If you don’t know your ROI about that particular
campaign, how is going to give another $100.00 there?
Simple is You will have to track your marketing strategy. This is often created by -
1. By helping you keep specific URL for the reason that specific campaign
Ex: [http://www.yourdomain.com/ezinead.html]
2. By supplying ‘?source=campaign1′ tag to your URL
Ex: [http://www.yourdomain.com/product.html?source=ezinead]
3. By using a Click tracking script
http://www.scripts4webmasters.com/clicktracking/index.shtml
Click tracking script is usually a cgi/php script that gives you content
about a click. The click may be on your website, emails, ezines,
banners or anything.
If the press tracking script informs how many clicks it is not
going to be useful to you. For several years can’t differentiate the people
buying through your campaign links or your regular links.
So what Click tracking script should tell you?
1. Tell the number of clicks to see the press thru ratio:
By this you are able to optimize your ads. Should a specified ad get low click thrus
you can change the optimize it.
Your ads will be inserted here by
Easy AdSense.
Please go to the plugin admin page to paste your ad code.
2. Tell the ip address of your visitor:
By this you can know which ad furnishing you with the sales. In case a particular ip
clicking for the specific link buys your product it is possible to realize that
ad campaign’s ROI.
3. Tells the geographical distribution of many clicks:
This is helpful when you need to discover what percentage clicks emanating from distinctive
countries. Like if you see ‘jp’ with ip address, you are able to know the visitor through
Japan. Though this is not possible in all cases.
4. Tell the date and time of clicks:
Some online enterpreneurs are usually more curious about sending promotional emails
in the weekends. But I guess it truly is endured their personal experiences. Should
you realize that particular campaign gets number of clicks in certain days, anyone
can concentrate showing ads at that particular time.
5. Referers:
You can realize that which link exchange program or banner ad on web sites convey
you essentially the most clicks.
6. Clicks by some time to date:
You know how to have the results by period and date. Like your click checking
script must provide daily stats seperately. This is often useful to see which moment
you sales page gets most clicks.