Although search engines provide you with global search options, as a local business you would want to concentrate on certain locations such as ‘West End’. This is really important because any global search will bypass the targeted customers and would be a big drain on your advertising budget.
Emphasis on the local community may seem impossible as Google doesn’t categorize websites on the basis of the location, but with the following tips, you can easily tap into your local prospects.
1. Your business location should be in your meta-tags
Meta tags play a big role in the ranking, so it is important for you to include your location and additional keywords in your meta data fields. Aside from this, you must also include the location in the body text because its non-inclusion can raise Google’s suspicion. For example; if you provide property services in London, you must include the Phrase ‘property services London’ or ‘property company London’ in your body text and meta-tags.
2. You must include your exact location in the meta-tags
Meta tags are important for the search engines. Therefore, you must add your specific location and any additional keywords on the relevant pages of your website. Aside from this, location should also be included in the body text, as otherwise Google may see it negatively. For example, a property service in London should include ‘property company London’ in their Meta tags and body text.
3. Use your business location as anchor text
You may face difficulty in building organic backlinks depending upon your location as such localized terms don’t sound too natural. For instance; ‘property London’ or ‘property company London’ may not be grammatically correct, but they can be effectively used in the blogs with correct anchor text, for driving back traffic to your site.
4. Include your business in Google Places and Yahoo Local
You should not forget to include your location within your body text. If you have optimised your text for ‘property company’ without any specific location, this won’t help you in attaining higher ranks in comparrison to the search phrase ‘property company London’.
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5. Include your business in Yahoo Local and Google Places
You must regularly check the search volume for each of your keywords as volume generally shifts depending on various factors. If people are searching for ‘property company London’ instead of ‘builders London’, you can replace it accordingly to increase traffic to your site.
6. Base your ad-campaigns depending upon your location
If you have a business that is spread over several locations, then it is quite helpful to have a separate web page dedicated to each of them. It helps you in targeting the local market in a best possible way.
7. Use social media
Social media sites such as Twitter and Facebook offer great traffic in terms of volumes and can promote your business directly to the audience you want to reach.
8. Testimonials and reviews from customers
You can win trust of your target audience by displaying that you deal in quality products and can be trusted. You can do this by publishing their testimonials and reviews on your site and dedicated review sites such as Yelp.
9. Check your keywords
If you have business spread over several locations, then it is quite helpful to dedicate a web page to each location. Include the keywords ‘property company London’ or ‘Search engine optimization London’ to drive traffic from your local markets.
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