Coffee consumption in the United States has increased massively in the past few years. Just look around at the number of cafes that are open, the number of people drinking coffee, the cross section of people drinking coffee, and you will get some idea of the powerful advertising media we are talking about.

Coffee cup advertising companies focuses in promoting and branding business on 12oz and 16oz paper coffee cups. The coffee cups are innovative, non-traditional and gives a powerful message of brand awareness while at the same time imprinting an ideal reputation of your business in the community. Can you imagine 30,000 people holding your business logo and message for over 20 minutes? Paper cups are distributed through local deli, bagel and convenience stores in your target market. These coffee cups are like mobile mini billboards that will be held, seen and remembered while it goes from the deli to the office and everywhere in between. Do people think of your business first in this crowded marketplace? Over 150 million Americans drink coffee every single day. 65% drink their coffee each morning. Your business will be remembered from the first sip to the last when using coffee cups.

Results of an annual survey to measure trends in coffee consumption among Americans are as follows: Fifty-four percent of the adult population of the US drink coffee every day representing more than 110 million daily coffee lovers. Of these, 20 million drink gourmet coffee beverages every day, whether premium, espresso, cappuccino, latte or ice-blended beverages. Another 25% of the population or roughly 51 million adults drink coffee more than occasionally. On the per cup basis, males drink more coffee compared to women. (1.9 cups per day vs. 1.4 cups per day). Coffee drinkers consume on an average, 3.1 cups per day. Nine ounces is the national average coffee cup size. Sixty-two percent of all coffee is consumed during breakfast hours; 22% between meals, and 16% at all other times. A big proportion of women over men indicate that coffee is a good way to relax. Men appear to more readily attest that coffee drinking helps them to “get things done.”

Running a coffee advertising campaign means an objective has to be achieved. Previous campaigns have been used to drive sales, build a database, and build brand awareness and recognition or to simply put the brand under the nose of their competitors. Coffee cup advertising has achieved these objectives for clients such as Microsoft, BMW, Channel 10, and ING Direct among others.

Coffee Cup Advertising And Some Statistics In Coffee Drinking is a post from: WiredWriter