These directories are large sites where folks can submit their articles at no charge. Web users can also take those articles and use them on their own sites provided that they leave all the content of the article untouched, including the author’s resource area.

A big reason which explains why directories are so important to web site promotion is because they frequently increase visitors to your homepage by directing traffic thru the articles’ resources area. They can also help the ranking of a site or blog in the search engines like Google. The reason why article sites will help to improve rankings is because Google and the other search engines use the quality, quantity, and diversity of back links to determine where a web page will rank.

There also are , of course, other factors that the search engines consider when evaluating where a web page will display . However, the quantity and quality of the back links to an online web page is sometimes the most important reason for that page’s position in the search results. That explains why professional online marketers write tons of articles for directories.

It is important to learn where and how web masters get one-way back links from articles.

The easiest answer is they get back links to their websites from their articles!

You see, every article submission site allows the article author to put a link of his or her choice into a resources box at the base of every article.

Some article directories allow a writer to put in more than one back link but all directories permit one link. And a lot of directories even allow a third link to be inserted into the body of the article.

Now, here’s the “trick” successful article writers use to maximize S.E.O. with these back links. Every link is built around a highly targeted keyword that the marketer wants to promote. These keywords are called anchor text and consist of the keyword or close derivative.

Our recommendation for optimal article marketing promotion is to do these things:

1. Write (or outsource) an original, quality article of at least 300 words ( five paragraphs or more ).

2. Use modern “spinning” technology to create unique versions from that single ezine article.

3. Build an author’s resources area at the bottom of the article with links back to one or two pages of the site being promoted, using good keywords as anchor text.

4. Choose the most important class in the directories for your article to be placed.

5. Broadcast, at the click of your mouse, unique “spun” versions to large numbers of free directories and blogs using online article submission services offering automation.

6. Publish new articles very regularly.

You don’t need to be a web professional to get the results they do but you do need to do what they do to succeed.

One of the “secrets” most expert webmasters use to get to the top of Google is to regularly write a high quality ezine article, spin it into multiple unique versions using modern “spinning” technology, then broadcast these unique versions to hundreds of free article websites as an element of their regular website promotion strategy.

Getting To The Top Of Google: Article Writing For Web Promotion is a post from: WiredWriter