For more than a decade the contents that have been flooding the internet through Online Marketing Services are not meant for humans but for machines. The content creators are not really to blame because they were only doing their jobs of making articles rank higher in search results. The blame should be in the outdated algorithm that was used for almost a decade.
The ways pages ranked higher in the past were not because they had the most appropriate content for the person who searched in the Google or Bing; it was because they played the game right by posting a lot of back links around the internet, over using the right keywords, passing to blog networks for high Page rank back links and posting their websites in directories. This is how SEO has been done in the past and a lot of it is still continuing today even with last year’s penguin algorithm change of Google.
Because of the changes that Google made, the SEO industry and the SEO Marketing Services are also making some changes to adapt to the new rules of ranking higher. Here are some of the trends that you should be expecting in the next couple of years if you are interested in a career in the SEO industry:
What will happen to back links?
Gathering links is still very important for measuring the value of a domain name but Google puts more weight now on higher quality links from trusted domain names. Links are still encouraged by google but only the ones which really matter will be rewarded to increase page rank.
Can Google Authorship send more traffic?
Self proclaimed gurus can no longer call themselves guru until they have the google author rank to prove it and the social media points to show google that they really are popular. Through google authorship, people who plagiarize other people’s work will be less likely to take credit from the work of other s because people who plagiarize usually don’t have a decent author rank yet. To know more about Video SEO Services, go to this website.
How does Google define Quality “content”?
You will be seeing a lot of articles related to creating quality content rather than overly search engine optimized content but everybody has a different idea of what quality content is. For content to be any good, it must be well suited for internet readers and it should answer the needs of the people who are intended to read it. The positions of the articles in search engine results will now depend on their appropriateness to the topic of the search terms and not the keyword density of the group of words used.