Ask most people in business what they want their website to do for them they’ll probably tell you it’s to bring them more leads, but not all websites are actually set up to do this.
One of the primary ways most businesses market themselves is through the use of display ads in newspapers, magazines, or yellow pages. A display ad is simply an advertisement in a box that could be any dimension, but is determined by the standard sizes for a particular media. In addition to having ads that blend in, almost all display ads are being done all wrong. At the very top of the ad is the business name, or logo. Under that they have bullets highlighting features of their business followed by contact information.
Through the real-time interaction nature of the online marketing, receiving and providing immediate response to interested audience make it a very convenient way of promoting and selling your products. And bringing quick results brings more appeal to target audience.
Unlike billboards, management can easily measure the statistics inexpensively and easily. Every visit, action and browse on the site or advertisement can be traced, tested and measured. They can use different ways to determine which method is more interesting to audience. Advertisers can manipulate the ads anytime and can provide more information in one setting. You can also choose your modern or animated designs with pictures or real images for your page.
When it comes to creating squeeze pages, the simpler the better. Keep it focused on the one aim of getting their contact details and, if you can, telling you more about them – you know a bit of market research. Find or create something that your target market will find useful such as an e-book, explain what they’re getting and in most cases people will quite happily give you their permission to follow up with them.
Once you’ve got their details, you can direct them to specific pages on your website, make them special offers and generally keep them informed about what you do.
So think through how you’re going to follow up with people if you use a squeeze page because here’s not much point in building a database of people who’ve visited your site if you’re never going to do anything with them!
It’s estimated that it takes somewhere between 5 and 7 ‘touch points’ before someone trusts your brand enough to buy from you, so in the first few emails to them, focus on interesting information rather than overt hard-selling
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