Social media sites can make up a big part of people’s day to day lives. Facebook has 845 million active users, and over 50% check their page daily. Twitter has 175 million users signed up.
When businesses are assessing their marketing, they try to build up an overview of how their marketing is working overall, but online marketing is often the easiest to follow. With online marketing, it is possible to track your website’s visitors; where they came from, which pages and how long for, before they make an online purchase. 63% of online customers looking to buy a product of significant investment decide to finish their purchase offline, so should your customer chose to contact you by telephone to complete the sale, unless you have call tracking technology you are unlikely to be able to see where they come from. Call tracking technology can help you monitor what your visitor looked at before, during and after the call, and where they found your site. If you make use of social media as a method of advertising, you can still see how many customers are contacting you by telephone as a result of seeing your social media web page.
You can achieve this by using the same call tracking technology you would use to track any other type of advertising. By using a unique number on all of your individual social media pages; one for Facebook, one for Twitter, one for Pinterest etc., you can see where people have found you and what has motivated them to call you.
Previously businesses have monitored social media campaigns with promotional codes, or asking customers to mention they found you on Facebook for example when they call, in order to receive a deal. You are relying on your customers giving you the information you need and you risk losing that information if they forget how they first found you. Call tracking technology allows you to monitor your social media marketing campaigns effectively with no client input, making it more objective and accurate, as well as saving you revenue as you don’t have to run special offers.
A lot of companies run social media marketing campaigns with information on new products and promotions posted on their website. They also sometimes put items on their social media page that they think their viewers might find {funny or interesting}. By looking at the correlation between items that you post and the amount of calls you receive, you can get a picture of what your readers like and motivates them to contact you. You can utilise this data to plan and implement your next social media advertising campaign. Deciding on your next social media campaign increases the chances of the campaign being a successful one.